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What Readers Are Saying:

About Wayne's Magazine Column "Behind the Gavel"

"Your columns are the highlight of Antique Trader. You use firsthand knowledge, industry data and logic to draw conclusions about the business of collecting rather than speculating"  J.P.


"Wayne: great article on pricing...As always, I look forward to your articles. Agree or not, they are always interesting and informative reading"   R.B.


"I have been reading your articles in the Antique Trader for some time. I find them engaging and very informative"   R.L.


"I enjoy your column the most of all that are in AT each issue"   R.H.


"I find your “Behind the Gavel” series to be informative, and one readers turn to regularly"   D.K.


"Hi Mr. Jordan, I have been learning some valuable lessons from "Behind the Gavel" for some time now. Thank you for writing it. The last article I read "Going Mobile" has helped me start preparations to update an old landing page to show up on smart phones"   B.M.


"A brief note to tell you how much I agree with and enjoy your latest Behind the Gavel column in Antique Trader regarding customer experience, expectations and signage. You make so much sense"   P.K.


"I wanted you to know how much I enjoy reading your column in the AT. It's always my favorite feature; if only such insights were presented in other hobbyist publications"   K.D.


"Your column is the first thing I read each issue, after I retrieve my AT magazine from the mailbox"   P.B.

About Wayne's Book "Antique Mall Profits for Dealers and Dabblers" (Avg. 4.7 of 5 Stars, Amazon):


"Great advice for sellers, whether newbie or veteran. Easy to read. I've been a dealer for 20+ years and picked up a couple ''hot tips'' that were new to me. And some of the other info I needed to be reminded of, so the book definitely was worth my time to read, and I'll reread it again when my sales are in a slump. Thanks for the kick in the you-know-what, Mr. Jordan!" M.D.


"I am going to spend the recommended time analyzing my business plan - especially the inventory management ideas. Especially the concepts I read on the buying, inventory analysis and marketing described in this great little book. Thanks in advance for the insights and thought-provoking business advice. Well worth the time I spent reading it." C.A.


"An absolute "must read" before you start a business, especially an antiques booth business. Good basic info, well written, easy to understand and implement. I just wish I could purchase a hard copy to have on hand as a good reference." P.R.


"I found a few good pointers in this book. Good personable read. Felt like we had some in common meaning I agreed with a lot of the book." R.B.


"I wished I had this book when I tried selling in a mall. that was a disaster! This book is very well written and full of info." K.C.


"A lot of great information for beginners; many tips also for those who have been selling in group shops for a while." S.P.


"A wealth of useful information! The author is knowledgable and articulate and this is a great read!" T.S.


"Have referred to it again and again" L.O. 


"Good info and very readable" G.T

About Wayne's Book "The Business of Antiques" (Avg. 4.7 of 5 Stars, Amazon):


"The antiques business is doomed. The trade is filled with such talk. Wayne Jordan qualifies the prediction: some antiques businesses are doomed, but others can survive. He shows how in this rigorous and bracing book, which is based on his columns for Antique Trader. In place of the usual gloom and self-pity, Jordan offers analysis and facts. Jordan draws on his business experience (including many years in the antiques trade) to explain certain trends. The lack of young collectors, for example, is interpreted through the prism of generational differences. Other information is resolutely practical. "How to be the Antiques Dealer who Knows Something about Art" is a useful breakdown of fine-arts information for the all-around shop owner." A.G.


"Wayne tells it like it is in antiquing. He tells you the ups and downs in this wonderful book about the Antique business. The writing is quick and shows lots of experience in this market. He is personable thoroughly answers questions." A.C.

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"The information shared in this book applies to many businesses. Worth the money, time, and effort! Awesome job Mr. Jordan!" R.T.


"I've been doing a lot of research on this subject. Jordan offers the most up to date information I've seen anywhere. If this book doesn't make a difference, I don't know what will!" #50


"Well written and very readable. I particularly liked that it is "post recession" and takes today's realities into consideration. I would recommend it." D.S.


"Wayne is quite knowledgeable and insightful about market trends. He has been in the business long enough to see the ebb and flow of the trade but also has some good points about moving into the modern antiques business successfully." R.D.


"Husband originally found and read this book from the library, found it so informable that he requested I order it for him. Buy it!" M.M.

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